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Health Insurance Anywhere was founded by Bruce Judson, who is a successful go-it-alone entreprenuer, a bestselling and one of the nation's leading experts on marketing and entrepreneurship.

The idea for Health Insurance Aywhere eveolved from Judson's experience working with entrepreneurs, who were having difficulty finding affordable health insurance.

He is a Senior Faculty Fellow at the Yale School of Management. Judson was also named by Advertising Age, as one of the nation's leading interactive marketers, in the magazine's first-ever list. In awarding this honor, the magazine described Judson as a "marketer's marketer."
Judson as profiled in
The Wall Street Journal

Judson's book, Go It Alone! The Secret to Building a Successful Business on Your Own, is the first clear statement of how individuals, working on their own, can now create substantial businesses without raising capital and without hiring employees. Go It Alone was recognized by Library Journal as one of the best business books of the year.

Judson recently launched a blog, Ventures Without Capital, that continues the development of the ideas established in Go It Alone!. The blog focuses on identifying new web-based low-cost services that allow individuals, or small groups of people, to inexpensively create large businesses.




Judson is widely recognized for his ability to identify and articulate major shifts that will change the way business is conducted. He is the author of the nationwide bestseller NetMarketing: How Your Business Can Profit From the Online Revolution, which was one of Amazon.com's top selling books the year it was published. Netmarketing was also among the first book to detail how the Internet would alter the business landscape.
Judson is also the author of Hyperwars: 11 Strategies for Survival and Profit in the Era of Online Business.

HyperWars was named by Soundview Executive Book Summaries as one of the best business books published in 1999. Each year over 2500 business books are published and only 30 receive this honor. (with co-author Kate Kelly) details how companies must change their business practices in order to succeed in the emerging Web-based economy.

Earlier in his career, Judson served as General Manager, Time Inc. New Media, where he was the co-founder of Time Warner's Internet initiatives. Judson is a central character in Michael Wolff's bestselling book Burnrate, which chronicles the origins of Internet businesses.

To date,Health Insurance Anywhere has assisted over 600,000 customers with comparison shopping for affordable health insurance choices.

Judson's views on business on the Web are frequently quoted, or featured, in the national media including The Wall Street Journal, The New York Times,  The Washington Post, , Entrepreneur, Business Week Online, and U.S. News & World Report.